Hyundai is a Korean car brand founded in 1976. The brand name translates to mean Modern era. Hyundai is the fifth largest automotive company in the world and employs more than 68,000 people. The brand came to Australia 24 years ago but only launched an Australian operation in 2003. The brand is active in sports sponsorships including the soccer A-league, the Qantas Socceroos and the Carlton and Brisbane Lions Football clubs as well as motor sports. In invested $55 million in advertising in 2012, according to Nielsen.
