Commonwealth Bank provides consumer and business banking services, super funds insurance and investment products. It claims to be the most recognised brand in the Australian financial services industry and has the largest consumer base of any Australian bank. It also owns the Colonial First State, CommSec, and Bankwest brands. Commbank has a growing presence overseas in New Zealand, Indonesia, China and Vietnam. Its on online banking arm is NetBank. CommBank also operates the Commonwealth bank Foundation which helps young people develop financial literacy skills. Commonwealth bank invested $70 million in advertising in 2012, according to Nielsen.
