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"This campaign is a small display of our admiration for Australia’s pubs and clubs, and the people who make them what they are."
At least 40,000 500ml bottles will be donated to healthcare workers.
The campaign is turning Instagram photos featuring Australians with a Great Northern beer into radio spots.
Clemenger BBDO Melbourne, TLA, PHD, Clemenger Activation and 3 Degrees Marketing have created an on-site artist studio at the tennis.
Carlton & United Breweries has launched a bold new campaign to convince adults to switch from soft drinks to the brand's non-alcoholic beer.