ANALYSIS

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ANALYSIS - Human creativity versus Sora 8 months ago

ANALYSIS - Human creativity versus Sora

"It will still call upon those of us with creative discernment to develop materials which are...

ANALYSIS - Comedy, celebrities and surprises won over the Super Bowl's 123.4 million audience 9 months ago

ANALYSIS - Comedy, celebrities and surprises won over the Super Bowl's 123.4 million audience

According to Sally Joubert and Georgia Phillips from Lumar Research.

ANALYSIS - Ad spend depends on which way the economy turns 11 months ago

ANALYSIS - Ad spend depends on which way the economy turns

Holding up "remarkably well".

ANALYSIS - News Corp taking a careful look at its structure last year

ANALYSIS - News Corp taking a careful look at its structure

Sees itself as undervalued by the market.

ANALYSIS - Ad spend resilient despite September fall last year

ANALYSIS - Ad spend resilient despite September fall

Outdoor and cinema rule.

ANALYSIS - Amazon leads global digital advertising platform rebound last year

ANALYSIS - Amazon leads global digital advertising platform rebound

Tops $12 billion in September quarter.

ANALYSIS - Advertising agencies slugging it out for market share last year

ANALYSIS - Advertising agencies slugging it out for market share

A briefing by Publicis CEO Arthur Sadoun.

ANALYSIS - The upside in the latest advertising spend numbers last year

ANALYSIS - The upside in the latest advertising spend numbers

"There are still plenty of opportunities for smart agencies."

ANALYSIS - The tech slowdown dragging at ad agency revenue last year

ANALYSIS - The tech slowdown dragging at ad agency revenue

"Growth has been much harder to come by this year.”

ANALYSIS - The market likes where oOh!media is heading last year

ANALYSIS - The market likes where oOh!media is heading

Grabbing a bigger share of the ad spend pie.

ANALYSIS - Signs the digital advertising winter is coming to an end last year

ANALYSIS - Signs the digital advertising winter is coming to an end

Google and Meta results give a clue.

ANALYSIS - The renaissance of cinema advertising last year

ANALYSIS - The renaissance of cinema advertising

"What we can see is a real appetite for the exclusive cinema release schedule again."

ANALYSIS: Pre-Christmas spend holds despite caution in some categories 2 years ago

ANALYSIS: Pre-Christmas spend holds despite caution in some categories

Christmas campaigns are commencing earlier as retailers bank on Q4 gains, offset by declines in other...

ANALYSIS - Dentsu’s strategy in the face of economic turmoil 2 years ago

ANALYSIS - Dentsu’s strategy in the face of economic turmoil

A strong US dollar and consulting will help.

ANALYSIS - Australian advertising market defies economic uncertainty 2 years ago

ANALYSIS - Australian advertising market defies economic uncertainty

"The ad market will remain strong."