Ad tech 101

"While AI stands for artificial intelligence many say there’s nothing artificial about it" - Oracle...

While connecting consumer signals across paid, earned, shared and owned (PESO) channels has never been...

The days of using legacy ad servers and being saddled with inefficient monetisation tools should be long...

ANZ MD of global CRO and tech firm VE Ashley Wales-Brown takes a look at the key pointers the industry...

Rakuten Marketing MD Anthony Capano predicts the top five trends to be aware of in performance marketing.

The rapidly growing demand for high-quality data offerings among brand advertisers shows no sign of...