A Marketer's Guide to Programmatic

Latest News about A Marketer's Guide to Programmatic

The industry's rebellion against the complexity of the programmatic supply chain 4 years ago

The industry's rebellion against the complexity of the programmatic supply chain

Here is why transparency and supply path optimisation are important.

Long Read: Programmatic’s coming of age 4 years ago

Long Read: Programmatic’s coming of age

Nearly all grown up, programmatic and the adtech ecosystem have proven their place in the advertising...

WATCH: A Marketer’s Guide to Programmatic 4 years ago

WATCH: A Marketer’s Guide to Programmatic

Missed the live webinar? Watch it on-demand now.

Programmatic: RTB versus direct 4 years ago

Programmatic: RTB versus direct

Which should marketers use when buying inventory for their campaign?

AdNews x PubMatic: The adtech acronyms marketers need to know 4 years ago

AdNews x PubMatic: The adtech acronyms marketers need to know

And their place in the adtech ecosystem.

Five benefits of programmatic for marketers 4 years ago

Five benefits of programmatic for marketers

Cara Walsh and Patrick Darcy share why marketers are turning to programmatic.

AdNews x PubMatic: A Marketer's Guide to Programmatic 4 years ago

AdNews x PubMatic: A Marketer's Guide to Programmatic

Join us on Tuesday, July 21 at 12pm for this special webinar. Registrations open now.