Dentsu Aegis Network

Latest News about Dentsu Aegis Network

Dentsu Aegis Network defends and grows $18m Disney account 6 years ago

Dentsu Aegis Network defends and grows $18m Disney account

Dentsu Aegis Network has retained the $18.2 million media buying and planning account for the Walt...

Marketing investment to rise as Aussie marketers grapple with data 6 years ago

Marketing investment to rise as Aussie marketers grapple with data

A global DAN study of CMOs revealed that short-term investment in marketing should rise across most...

Dentsu X retains Australia Post, extends scope of work 6 years ago

Dentsu X retains Australia Post, extends scope of work

Dentsu X has retained the approximately $4.7m Australia Post media account, extending the scope of work...

DAN creates new agency to service Woolies account 6 years ago

DAN creates new agency to service Woolies account

The agency, Woolworths@DAN, is made up of members from across the network including Carat, Amplifi,...

Dentsu makes another play for sports marketing sector 6 years ago

Dentsu makes another play for sports marketing sector

Dentsu Aegis Network has revealed its latest acquisition, Klip Desk – a new technology business that...

Dentsu Aegis ad spend report reveals positive outlook 6 years ago

Dentsu Aegis ad spend report reveals positive outlook

A Dentsu Aegis report has forecast ad spend growth for Australia across most channels in 2018, along...

Dentsu Aegis Network amps up people-based targeting 6 years ago

Dentsu Aegis Network amps up people-based targeting

In its quest for greater personalisation in media planning and ad targeting, the network says it's the...

Fee pressure, in-housing and digital slowdown to stifle agency growth 6 years ago

Fee pressure, in-housing and digital slowdown to stifle agency growth

Leading US market analyst Brian Wieser predicts another challenging year for agency groups as clients...

Dentsu Aegis ramps up capabilities, zones in on addressable advertising and CRM 7 years ago

Dentsu Aegis ramps up capabilities, zones in on addressable advertising and CRM

Dentsu Aegis Network ANZ CEO Simon Ryan says the network is upping efforts on addressable advertising...