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AOL's programmatic assets and Huff Post sold in $4.4bn deal with Verizon 9 years ago

AOL's programmatic assets and Huff Post sold in $4.4bn deal with Verizon

“This deal will add a mobile lens to everything we do inside of our content, video, and ads strategy....

Programmatic myths - the industry speaks out 9 years ago

Programmatic myths - the industry speaks out

Will programmatic see off the agency model? Does it drive down yield? Is it for cheap and low quality...

AOL pitches one-stop programmatic shop 9 years ago

AOL pitches one-stop programmatic shop

AOL aiming to build one-stop-shop of programmatic, taking aim at Google and Facebook.

14 programmatic predictions - the industry's blue sky thinking 9 years ago

14 programmatic predictions - the industry's blue sky thinking

From Rubicon, to Rocket Fuel, MCN, to TubeMogul, we asked those in the know what their one prediction...

Programmatic TV – a race to the top 9 years ago

Programmatic TV – a race to the top

From cutting edge alpha products and launching a proprietary TV triggering product, to looking at who's...