Darren Woolley is founder and managing director of pitch consultancy TrinityP3. A former laboratory scientist at the Royal Children's Hospital in Melbourne, he turned to advertising in the 1980s as a copywriter and creative director. Before founding TrinityP3 in 2000, Woolley spent 15 years working at agencies including Mattingly, Bond Miles Coulter, Grey and JWT, and was president of the Melbourne Art Directors Club for two consecutive terms. Considered the Mr Wolf of advertising, Woolley has regularly appeared in the AdNews Power 50 ranking since 2005.
