Warner Bros and Turner have revealed plans for an global SVOD platform that will roll out in 2018.
The platform, called FilmStruck, will first launch in the UK. A Turner spokesperson tells AdNews international role outs will follow, but couldn't give guidance on when it would hit Australian shores.
It will be dedicated to movies, rather than TV series, which is where it sees a gap in streaming platforms.
The film streaming network will draw on the Warner Bros library, which boasts 75,000 hours of programming and nearly 7,000 feature films (including Wonder Woman), as well as the Criterion Collection. It will also do deals with other movie creators to offer a vast range of mainstream, cult, independent, classic, art house, foreign and documentary films.
In the UK it's launching in partnership with cinema chain Curzon. Turner already operates two SVOD brands internationally, the El PLus brand in Brazil and Toonix in the Nordics. Turner says it is part of its business strategy to do more in the over-the-top TV space to engage new audiences.
“We’re thrilled to take this significant step together as a joint venture with Warner Bros Digital Networks, after many years of growing collaboration across various other projects with Warner Bros as a whole,” says Aksel van der Wal, executive vice president at Turner Digital Ventures and Innovation.
“FilmStruck helps us realise a shared vision for what we see as a clear gap in the market for film lovers around the world. We’re also delighted to be working with a partner of Curzon’s heritage and prestige.”
Turner International owns broadcast brands including CNN, Cartoon Network, Boomerang.
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