The Australian town of Speed is to change its name to Speedkills after achieving its goal of attracting 10,000 "likes" through a Facebook group.
The social media campaign, created by the Victorian Transport Accident Commission (TAC), encourages motorists to slow down on rural Victorian roads.
A Facebook page was set up with the goal of achieving "10,000" likes, which the page reached at the weekend. The TAC will donate $10,000 dollars to the Speed Lions Club, with the money to be distributed across the community.
Speed farmer Phil Down has pledged to change his name to "Phil Slow Down" if the page receives 20,000 "likes".
TAC acting chief executive Phil Reed said: "As a community we have made drink driving the most socially unacceptable behavior, now it is time for speeding to be made just as unacceptable."
Speed Lions Club president Lionel Loxton said: "By liking the campaign, you are showing us that you are behind our cause to reduce speeding on rural roads, and promising to us that you will stick to the speed limit.
"Speed Kills, and we hope our involvement in this campaign will further that message and really make a difference."
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