Former Spotify head of sales Andrea Ingham has joined BuzzFeed as its first VP of business partnerships.
Ingham will oversee brand partnerships and lead advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed Originals, BuzzFeed News and Media Brands across Australia and New Zealand.
Ingham joins several months after the departure of VP of brand strategy David Nemes.
AdNews revealed earlier this week that Ingham would be leaving Spotify after nearly three years. Prior to Spotify she worked at Southern Cross Austereo where she was national sales chief for two years.
In her new role, Ingham will spearhead new brand partnerships and advertising products and support BuzzFeed’s expansion into the licensing and the consumer products space nationally.
“I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment as the company pushes beyond the digital advertising space into new lines of business. Brands want to connect with the ‘always on’ consumer via content that resonates, and BuzzFeed delivers that in spades," Ingham says.
Despite a number of staff exiting the BuzzFeed business in the last 12 months, BuzzFeed says Ingham’s appointment reflects the youth publisher's commitment to expansion in the Australian market.
BuzzFeed SVP international brand strategy Matt Drinkwater says: “Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia.
"We have no doubt, with Andrea at the helm, BuzzFeed Australia will develop and grow new brand partnerships, and continue to shape the future of advertising in the local media landscape.”
Ingham will join BuzzFeed’s Sydney-based team at the beginning of October.
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