Changes to third-party cookies and ongoing adjustments imposed by the tech giants put current data collection and activation activities at risk.
Advertisers and agencies – knowing digital delivers business results for brands – are being forced to rethink their approach.
Given the challenges that lie ahead, how should marketers proceed? How best to reconcile these changes without compromising results and, most importantly, what questions must be asked to successfully navigate the ever-shifting digital landscape now and into the future?
Join Rob Norman, former global chief digital officer of GroupM, in conversation with AdNews publisher Assia Benmedjdoub, as they discuss a sector in flux and the role premium publishers will play in this new world order.
The session, brought to you by ThinkPremiumDigital and AdNews, will explore:
- What the demise of third-party cookies really means for brands, agencies and publishers
- Why not all digital is created equal and what constitutes ‘premium’
- How marketers and publishers can work together to drive business results in a world without third-party cookies
- Opportunities outside the walled garden – what’s possible when combining first party data and contextual targeting
Digital's Next Frontier: Content, Context & Cookies
When: Wednesday, October 21 from 9:30am
Where: Online
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