Publishers Australia CEO steps down
Publishers Australia cheif executive Alan Sarkissian has stepped down after two and a half years at the helm of the magazine association, citing personal reasons. The association is currently on the hunt for a new chief executive and in the interim, chairman Geoff Hird will manage the association.
Pac Mags announces The Outdoor Room launch date
Pacific Magazines will launch its new glossy outdoor entertaining and lifestyle magazine - The Outdoor Room with Jamie Durie - on 27 September. Editorial will focus on all aspects of outdoor lifestyle from furnishings, renovations and decorations, budget makeovers, garden projects, to pets and wildlife, travel, food and entertaining. 40 major advertisers have signed up for the inaugural issue across all key categories, booking 70 plus ad pages resulting in an increased pagination.
Facebook launches advertising metrics tool
Facebook has launched a range of new advertising metrics. The social network has created a column called "Social %" in its Ads Manager section, which shows the percentage of advertising impressions that were delivered through social endorsements from users. Social context shows people who have liked or engaged with the Facebook Page, event or application.
Seven's Sunrise joins app rush
Seven Network's morning TV show Sunrise is to launch a series of apps as part of an attempt to become a 24/7 media brand. The apps – which will be available on Apple’s iPad and iPhone, and the Google Android operating system – are due for launch on October 1.
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