Spotify opens playlists to sponsors
Spotify is expanding its advertising offering by now letting brands sponsor its owned-and-operated playlists – such as 'Monday Morning Commute', 'Cardio, Power Workout' and 'Teen Party'.
According to an article on AdAge, the move allows them to reach “specific types of consumers performing specific activities”
While brands could already create their own curated Spotify playlists, this new move sees them zoning in on the fan bases Spotify has independently built.
Coke's American flag can
Coke has jumped on the July 4 Independence Day branding opportunity by releasing limited edition red, white and blue cans.
The vibrabt looking product will be available in select convenience and grocery stores across the US – but only up until July 4.
The cans features the patriotic song lyric "I'm proud to be an American" and is part of the ongoing "Share a Coke and a Song" program that launched in April which involves putting well-known songs on cans and bottles.
JCDecaux founder dies at 78
According to Bloomberg News, the founder of France's JCDecaux, Jean-Claude Decaux, has died at 78.
It says a spokeswoman for the world's biggest outdoor-advertising agency confirmed in an email, said a report from Agence France-Presse.
The inventor of the advertising bus shelter had been honorary chairman of JCDecaux's supervisory board since, 2013 after he stepped down as active chairman.
Scientology launches media productions company in US
Scientology has launched a media production company, Scientology Media Productions (SMP), international facility in Los Angeles. The church says the motion picture and television studio will deliver “the message of help – unadulterated and pure – everywhere”.
SMP is a fully integrated digital media production centre for TV, internet and magazines. The religion’s leader David Miscvagie says: “If you don’t write your own story, someone else will. So, yes, we’re now going to be writing our story like no other religion in history."
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