PHD director of analytics and director Andy Littlewood has joined MediaCom as chief data and ROI officer.
At MediaCom Littlewood will lead a team of 30 staff and head the division The Response Group as well as the agency's data and ROI offers nationally.
“I’m always looking at how we can further improve our offer and whilst we had a great 2010 that’s now in the past, 2011 is all about further improvement, hiring people of Andy’s quality will only help us deliver on this,” Toby Jenner, MediaCom Australasia CEO, said in a statement.
“Placing client, consumer and sales data at the heart of our planning process is a critical component in delivering our clients successful communications solutions. Andy is simply the best in market and will further enhance not only our approach to data but also the science behind what is driving our client’s business success”.
Littlewood joins MediaCom in June and will report to Jenner.
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