Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to Clemenger Sydney head of account management Madeleine Marsh.
Duration in current role/time at the company:
Seven years at Clemenger and about nine months in current role.
In one sentence, how would you describe what the company does?
Commercial creativity.
In one sentence, what does your role involve?
Hustling agency people to make great work and persuading our clients great work will drive business results.
Within the last six months/year, what stands out as the company’s major milestones?
Coming back from maternity leave from my second son was pretty major and Clemenger is an agency on the move. Lots of change and all the better so watch this space.
Best thing about the industry you work in:
The fact you never know what the day will throw at you and working with the best, smartest and craziest bunch of people.
Previous industry related (ad land/ad tech) companies you have worked at:
WCRS/Engine London, Saatchi & Saatchi London, TBWA and FNL.
Career-wise, where do you see yourself in three years time?
Leading one of Sydney’s best agencies and helping women in the industry do the same without sacrificing family.
What is the elephant in the room? The thing that no one is talking about – but they should be.
I’m not one to shy away from a hard question or chat so if I’m in the room there is nothing left unsaid.
Tell us one thing people at work don’t know about you?
They’d probably be surprised that I don’t swear in front of my boys.
Top networking tip:
Be yourself.
My favourite restaurant for a business lunch is:
Woolloomooloo wharf or Mathews Peacock Gardens.
My favourite advert is:
Sony Balls
My must-have gadget is:
iPhone
My favourite media is:
TV
My favourite TV show is:
Any crime related show and I loved the ‘Sinner’ recently
The last book I read:
‘Tulip Fever’ on holidays.
My mantra / philosophy is:
Care, about the work, client’s business and the people.
I got into advertising/ad tech/marketing etc because:
I was torn between advertising and being a film producer and thought it was the perfect blend of creativity and business.
If I wasn't doing this for a living, I'd be:
Criminal lawyer.
In five years' time I'll be:
More driven than ever.
Define your job in one word:
Insane.
What's your poison:
Champagne and gin.
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