Wieden+Kennedy has released a new campaign for Heineken, a spot that will likely be the agency's last work for the world's third-largest brewer after a shock agency change in July.
“The Chase” campaign, which also acts as a cross promotion for the November release of James Bond movie Spectre, was first released online and got its mobile debut on Facebook before wider TV and cinema release.
In June, Heinekin appointed Publicis as its lead creative agency, a move the company described as a “strong cultural fit” after a five-year contract with W+K ended.
The new spot stars Daniel Craig as James Bond who is pursued in typical Bond-style during a high-speed boat chase.
The campaign, Heineken's largest integrated global promotion for 2015, will be supported by the digital promotion Spyfie, described as “the world’s first selfie from space” and themed bottles and packaging.
“Our Spectre campaign is our most innovative ever,” Heineken USA senior vice president of marketing Ralph Rijks said.
“The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our television spot and activating Spyfie, once again we will give fans 21+, access to the world of James Bond,” he said.
You can view the spot here:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.