Some of Australia’s best marketing minds will explore how data-driven decision-making can elevate marketing’s strategic value.
The Australian Association of National Advertisers (AANA) and global marketing effectiveness consultancy Gain Theory have partnered to deliver a masterclass.
“With increasing pressure to prove the commercial impact of marketing, CMOs need to be equipped with the right tools and insights to drive business growth,” said Josh Faulks, CEO of AANA.
“This session will deliver real-world strategies from industry leaders who are successfully embedding marketing effectiveness into their organisations.”
From Data to Decisions: Driving Profitable Growth with Marketing Effectiveness is being held April 10 at the WPP Sydney Campus.
A panel of marketing leaders will discuss how they have embedded data-led decision-making: Tamara Howe, Chief Marketing Officer, SunRice; Susan Coghill, Chief Marketing Officer, Tourism Australia; Naomi Gorringe, Head of Marketing, Southern Cross Austereo (SCA).
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