Silver Fern Farms
New Zealand premium red meat company Silver Fern Farms has appointed Ogilvy NZ global agency partner.
Following a competitive pitch, Ogilvy NZ will be tasked with leading the global masterbrand development, managing a team of creatives, strategists and brand specialists from across Ogilvy’s world-wide network.
Ogilvy NZ group managing director Steve Kane said the business is an incredible local-to-global success story that the agency is hugely honoured to partner with.
“Silver Fern Farms is one of the most recognisable consumer-facing food brands in the country," Kane said.
"We’ve grown up with seeing the brand as a mark of quality and seen its journey from a local processor to the sustainable food-powerhouse that it is today.
“And now we’re incredibly honoured to be partnering with the business to help expand the brand’s presence even further, using Ogilvy’s global footprint teamed with our local knowledge - and strong affiliation with the Silver Fern Farms story.”
Ogilvy NZ will work side-by-side with Designworks, which has partnered with Silver Fern Farms for the past 15 years.
Silver Fern Farms head of global marketing Nicky Cummerfield said the brand has long entrusted Designworks to ensure its commitment to a nature positive future is imbued into every aspect of the brand; from strategy to identity to packaging.
“We’re excited to now expand our brand’s global footprint even further using Ogilvy’s significant network reach and outstanding local capabilities," Cummerfield said.
"The combined expertise teamed with our drive into the U.S., China and beyond, will no doubt make for a powerful and successful team.”
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