TRA
Research and insights agency TRA has made four appointments to its Sydney team.
David Busfield joins from Kantar and steps into business director responsible for several of TRA’s growing partnerships over the FMCG, tech and financial services sectors.
Also joining are three experienced research consultants from Fifityfive5, part of Accenture Song, Melouise Hucker as senior consultant, Tia Agnew as senior consultant and Alex Mansfield as cultural/qualitative consultant.
TRA managing partner Sydney Terri Hall said the new hires mark a clear growth trajectory for Sydney’s office.
"Our mission is to use our understanding of human behaviour to identify growth opportunities for our clients. For us to do this we need smart and passionate thinkers; a team of experts who use their different perspectives to reveal unique and uncommon insights that drive change and success for our clients," Hall said.
"We have found all this and more in this group of exceptionally talented people and I’m thrilled to welcome them to the team.”
Busfield said TRA has built an incredible reputation for delivering insight-driven strategies that create real impact.
"I’m excited to join a team that thrives on curiosity and diverse thinking, and I look forward to partnering with our clients to uncover new opportunities for growth," Busfield said.
Hall said people are at the heart of research.
"There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills," Hall said.
"I am confident that our new hires are a cornerstone for future success.”
All four appointments are effective immediately reporting directly to TRA managing partner Terri Hall.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.