Sustainable Screens Australia announces inaugural board

By AdNews | 20 November 2024
 

Sustainable Screens Australia (SSA), the industry-led initiative addressing the growing need to reduce environmental impact, has revealed its inaugural board.

The newly ratified board of screen and environmental industry professionals comprises TV broadcaster Adam Liaw as co-chair; incumbent co-chair and Dreamchaser Entertainment COO Sara Horn; Australian Film Radio and Television School CFO Joanne Herron; Matchbox Pictures co-founder Helen Panckhurst; Docklands Studios Melbourne CEO Antony Tulloch; Netflix environmental, health and safety leader Mark Brogan; lawyer and finance broadcaster Katrina Bullock; ESG strategist Phil Brown; and award-winning producer Anna Kaplan.

The Cook Up on SBS, hosted by Liaw, was the first production to have SSA assess its carbon footprint using BAFTA albert's carbon calculator.

He said that the interim board has done a phenomenal job of laying a foundation that the inaugural board can now build on to strengthen SSA as the peak body for sustainability in the Australian film and TV industry.

“We're at a really exciting inflection point because people are now beginning to understand, through the great work of SSA, that sustainability is not asking for a moonshot," he said.

"What we're actually asking is for people to be more efficient by creating productions that are sustainable, affordable and high quality. SSA is here to provide solutions.”

SSA executive director Maree Cochrane said the appointment of the inaugural board was an exciting step in the lead body's evolution.

“The Australian screen industry stands at a critical juncture, perhaps more so than at any other time,” she said.

“Research shows that producing just one hour of screen content generates 16.6 tonnes of carbon emissions, equivalent to seven return trips from Cairns to Perth in an average petrol-powered car. This is the current cost of our stories. But it doesn’t have to be our future.”

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