In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it's Because ANZ account manager Amy Bell.
Time in current role/time at the company:
Eight months in 2023 and more recently rejoined in November 2024.
How long have you been in the industry?
Four years. I left university as a business graduate and joined the world of work in retail/experiential marketing. After two years, I moved to an integrated experiential agency before moving to Australia to continue my career in creating experiences.
How did you get here? Was this always the plan?
I loved marketing modules in university and found I was more interested in the marketing/brand focused industry outside of study than others. My first manager pushed me to take my first account manager role from an account executive, for the agency’s third biggest client which was a big jump, and this decision was definitely what led me to grow the confidence and quickly learnt skills to pursue this career.
Who is your right-hand person/who guides you day to day?
Kudos to my other managers also, I have been lucky throughout my agency life to work with people who want to support my growth and development. The agencies I have worked in have all felt like family, so I couldn’t attribute that guidance to one person.
What’s the best thing about the industry you work in?
The variety of clients and brands meaning everything is a new challenge and learning experience.
And the biggest challenge?
Lead times! Agency life is FAST paced.
Whose job have you set your sights on in the future?
Would love to go client side eventually, only when I am too tired to keep up with agency pace haha! Maybe a partnerships/marketing manager.
Where do you turn for inspiration?
Tik Tok – brands / agencies doing cool things all the time, so much better than a google search nowadays.
My favourite advert is (and why):
From an ad perspective it would have to be the John Lewis (UK) Christmas adverts which make me cry every year; the perfect combination of sad music and a heart warming message. The Bear And The Hare (2013) as a top pick if I had to pick.
From a campaign view, the Share a Coke campaign, took the simplest idea of personalisation and caused people to purchase more product, increase shareability and reach across TV, social, OOH and even if you didn’t see any of it, you could still go into a store and be involved by seeing your name on a bottle.
Tell us one thing people at work don’t know about you?
I’m a pretty open book at work so this question has me stumped…I guess that I’m a nerd for a crossword or a fantasy fiction book.
Where do you see yourself in five years time?
A senior account director and permanent resident of Australia!
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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