Cleo Posa and Stuart Gregor
Independent creative communications agency Liquid Ideas has been appointed agency of record for US energy drink Celsius after a competitive pitch.
Liquid Ideas is tasked with an integrated remit to lead the brand’s launch into the Australian market.
The win comes as the agency celebrates its 25th anniversary and a brand refresh.
Liquid Ideas founder Stuart Gregor said there’s no way he could have imagined that a two-person show with no cash, no clients and no office in February 2000 would still be around 25 years later.
"I think Liquid continues to succeed because it is always restless, never complacent, not content to do what worked last year," Gregor said.
"I do owe a massive thanks to Angie Bradbury who withstood the first five years of Liquid Ideas as my founding partner. Without her, there’s simply no way we would be here today.
Liquid Ideas has also promoted two of its senior leaders Gillian O’Young and Hayley Kerrigan to the role of managing partner.
Aviva Waks also joins as associate business director and Jane Ryan has returned as content director.
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