Fein, Geer and Colts.
Perth what's your bottom line?
AdNews L!VE will return to Perth on April 9 at the Optus Stadium, bringing together economic, agency and client-side perspectives on commercially driven conversations.
Western Australia's economy is booming, setting the pace for the nation. But will fluctuating market conditions, volatility in key sectors and shrinking budgets create challenges for adland to sustain growth?
This half-day conference will offer actionable insights into the economy, marketing effectiveness, marketer strategies and the future of the agency model.
Industry icons Melissa Fein, Sam Geer and Chris Colter will lead the lineup in the trios first public appearance since starting at Accenture Song ANZ and inaugurally revealing the new agency's strategy.
Respected local chief marketing chiefs will also take the stage shining a light on marketing strategies and the realities behind C-suite decisions, with appearances from BankWest's Jodene Murphy, The University of Western Australia's Haylee Felton, Pentanet's Nikki Atack and Kitchen Warehouse's Simon Lamplough.
Committee for Economic Development of Australia (CEDA) Senior Economist Danika Adams and Kantar Managing Partner Consulting Division Mark Kennedy will also take the stage to deliver an economic forecast and a deep dive into marketing effectiveness.
Finally a panel featuring SI Global Director Australia Julia Vargiu, Marketforce Chief Executive Officer Adam Marshall and Audience360 Commercial Director Nikki Staveley will discuss what it takes for agencies to achieve and sustain commercial success in today’s competitive landscape.
AdNews would like to thank supporting partners Nine, Audience 360 and Nexxen alongside associate partners JuiceBox, MiQ and LiSTNR for making the event possible. As well as Friends of AdNews WAMA, PADC, and IMAA.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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