Meg Ryan.
When Sally Met Hellmann’s, a Super Bowl 2025 commercial via VML, brings back actors Billy Crystal and Meg Ryan 35 years after the 80s hit When Harry Met Sally.
And the famous line from a scene in Katz’s Delicatessen is resurrected: “I’ll have what she’s having.”
This time it's all down to Hellmann’s mayonnaise and not that famous “orgasm”.
“Reuniting with Billy and stepping back into Sally’s shoes was a joy,” said Meg Ryan. “I’m hoping it’ll be fun for fans to revisit this scene with its (wink, wink) new star, Hellmann's mayo.”
Billy Crystal. said the opportunity to return to Katz's Deli with Meg was a no brainer.
“Thanks to Hellmann's, who came up with the concept and wrote a really funny spot, we're bringing some laughs and nostalgia and helping When Harry Met Sally celebrate its 35th Anniversary during the Big Game this year," he said.
Susan Golkin, executive creative director, VML, said this was s a once in a lifetime reunion of a classic movie duo for a classic brand.
“If you are going to show that Hellmann’s makes a sandwich better, you may as well start with the best sandwich scene in movie history. And honour it. Same intro, same camera angles, same famous deli.”
Jessica Grigoriou SVP of marketing, condiments, Unilever North America, said it is the brand's fifth year at the Super Bowl.
"We wanted to be as iconic and memorable as the moments and dishes that are part of the final Game Day of football season," she said.
"By paying homage to the classic deli moment from When Harry Met Sally, with a creative remake to show fans how the deliciously creamy flavor of Hellmann’s can make an ordinary sandwich extraordinarily mind-blowing, we were able to combine humour, nostalgia and the timeless appeal of Hellmann’s that will leave a lasting impression on fans just as the movie did 35 years ago."
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