(L-R) Tom Badge – TBWA\Melbourne; Alana Wood – TBWA\Melbourne; Elizabeth McIntyre – OMA; Anri McHugh - Specsavers.
The winners of the inaugural OMA Creative Awards were announced at a Cannes-themed lunch at the Sofitel Wentworth Sydney today.
The 2024 Grand Prix was awarded to the "Welcome to Melbourne" campaign for Specsavers ANZ, created by TBWA\Melbourne.
Lead creatives Tom Badge and Alana Wood were awarded a trip to the 2025 Cannes Lions International Festival of Creativity in June, including return airfares, accommodation in central Cannes and full festival passes.
The executive jury also awarded an honourable mention to the Black Friday Sale campaign for Kitchen Warehouse, created by Matt Aitken and Mark Schöller of Special Group.
2024 OMA Creative Awards – Category Winners
Best Classic Campaign Campaign: Black Friday Sale Advertiser: Kitchen Warehouse Creative: Special Group Lead Creative Team: Matt Aitken, Mark Schöller
Best Multi-Format Campaign Campaign: Welcome to Melbourne Advertiser: Specsavers ANZ Creative: TBWA\Melbourne Lead Creative Team: Tom Badge, Alana Wood
Best Special Build Campaign Campaign: Black Friday Sale Advertiser: Kitchen Warehouse Creative: Special Group Lead Creative Team: Matt Aitken, Mark Schöller
Best Digital or Programmatic Campaign Campaign: Storm Season Advertiser: Suncorp Insurance Creative: ArtBot Lead Creative Team: Sophie Tran, Nina Gonong
Best Innovation or Sustainability Campaign Campaign: Healthier Ways Advertiser: Zespri Kiwifruits Creative: Dentsu Creative Lead Creative Team: Zac Pritchard, Carleen Ramsay
Best Small Format Campaign Campaign: Banana Gym Pass Advertiser: Hort Innovation (Australian Bananas) Creative: Thinkerbell Lead Creative Team: Daniel Li, Mitchell Taylor
Elizabeth McIntyre, CEO of the Outdoor Media Association (OMA) said she was thrilled with the level of talent on display.
“Our Grand Prix winner, the Specsavers’ Welcome to Melbourne campaign, is exactly what great outdoor is all about. It’s a masterclass in simplicity, impact, humour, hyper-local storytelling and long-term brand building,” she said.
“It’s everything we love about outdoor. Instantly engaging, impossible to ignore, and brilliantly placed.
“Congratulations to all our winners, finalists and to everyone who entered this year. The response to our first OMA Creative Awards has been nothing short of phenomenal.”
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