Chinese automotive maker Geely Auto has chosen Havas Media to be the media arm of its agency Village, joining sister agency Havas Host which has responsibility for creative and social media.
Dentsu leads PR and website development.
Havas Media is working on Geely’s first consumer engagement campaign in Australia. Focused on creating meaningful connections across digital, social and OOH channels, leveraging Automotive expertise and data-driven media strategies to showcase Geely's innovation, smart technology, and competitive edge.
The campaign supports pre-launch activities for the upcoming Geely EX5 electric car.
“The journey to establish our brand and operations in Australia has been incredibly rewarding for our team," said Li Lei, head of Geely Auto Australia.
"Bringing a car to market requires more than just a product and strong dealership network – it’s about building a genuine connection with consumers through creative storytelling and impactful campaigns.
"We are excited to have Havas Media join us and use their expertise to create meaningful connection with Australian consumers, and thrilled to have brought to life this very first campaign."
Virginia Hyland, CEO Havas Media Network ANZ, said Geely Auto’s entry into the Australian market represents a perfect alignment of innovation and opportunity.
"Coupled with our team of automotive specialists we can help accelerate market share, developing impactful attention of the top of funnel brand proposition through to dealer support to deliver sales uplift.
"There has never been a better time for Geely to enter the Australian market as consumers are open to new car brand entrants with exceptional technology and competitive pricing.
"We are looking forward to supporting Geely to capture the hearts and minds of the Australian consumer”.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.