Les Timar, Nancy Reyes, Lee Leggett and Chris Beresford-Hill.
Omnicom creative agencies Clemenger BBDO, CHEP Network and activation agency Traffik will merge from the end of March.
The new Clemenger BBDO agency (known every day as Clemenger) will deliver brand creative, experience, media, digital and commerce, powered by data and innovation.
Clemenger will be led by Lee Leggett as chief executive officer.
Clemenger BBDO CEO Dani Bassil has resigned.
Clemenger Group CEO Les Timar said Dani Bassil has informed Clemenger Group of her resignation as CEO of Clemenger BBDO Australia, after two years leading the agency.
"Dani has worked with us over recent months on the plan for the unification of our two leading Australian advertising agencies and believes this is the right time for her to depart Clemenger Group," Timar said.
"I thank Dani for her dedication to Clemenger BBDO Australia and wish her all the very best in the next chapter of her career."
Clemenger BBDO, CHEP Network and Traffik’s clients include Samsung, Asahi, Mars, Michael Hill, The University of Sydney and 7-Eleven.
Timar said the focus is to create ideas that embrace and define the future.
“Through its creative beating heart and breadth of expertise, the new Clemenger combines bold thinking with precision execution to turn ambitious growth aspirations into reality for our clients," Timar said.
“We are embracing strength and scale to create a truly game-changing agency that perfectly balances our integrated capabilities across performance, marketing and brand platform creativity.” “
"This is not about doing more with less. This is all about doing more with more.”
Clemenger CEO Lee Leggett said she is honoured.
“We have created a bold offering with a clear purpose – deliver big and measurable ideas that define tomorrow," Leggett said.
“This is a modern agency ready to navigate a world where the need for smart, creative thinking remains more important than ever.”
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