Italian tomato brand Mutti has appointed independent WiredCo. social creative and content agency of record.
WiredCo., which pitched against two agencies, has been retained to deliver a range of strategic, social, creative and content duties.
“Mutti is such a joyful business to be partnering with. It’s a product that really does offer a truly transformational tomato experience – words I never thought I’d say,” said WiredCo. partner avid Kennedy Cosgrove.
“From pitch to creative development, we’ve really enjoyed getting to know the business and the lovely team at Mutti – who’ve made us feel incredibly welcome.
“The brand has so much room to grow in Australia and we’re looking forward to finding ways of unlocking that through amazing work in the coming years.”
Mutti managing director Trish Pegorer said WiredCo. impressed from the start.
“Though the pitch process was highly competitive, WiredCo’s strategic thinking and strong creative ideas made them the right choice for us,” said Pegorer said.
“The fact they’re a lovely team was the cherry on top!”
WiredCo. MD, partner and founder Angela Hampton said it's a great opportunity for us to be part of their journey shaking up the tin, jar and category.
“It may be my Italian heritage, but I’m really feeling the stylish Mutti vibes," she said.
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