Luv-a-Duck has thrown down the gauntlet to lamb as the “meat” of choice on January 26, Australia Day.
Billboards around Australia this week are telling lamb where to hop.
“We might not exactly be paying lamb a compliment, but we are suggesting people consider duck as a complement to their usual January 26 fare," said Luv-a-Duck head of marketing Tim Stanford.
"Alongside your little lamb cutlet, why not consider some beautiful Peking Duck breast or Confit Duck Legs – in the interests of meat multiculturalism and diversity, of course. Not to mention a bit of fun.”
Co-creators of the campaign, Skaro & Friend, insist the words on the poster are a predictive text error.
Credits
CLIENT: Luv-a-Duck
HEAD OF MARKETING: Tim Stanford
CREATIVE: Skaro & Friend
MEDIA: Garth Moring
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