Publicis Media has won the LinkedIn global media account.
Insiders say this includes media planning and buying in Australia.
The appointment comes after former IPG brand R/GA was appointed global strategic creative agency for LinkedIn Ads following a competitive pitch.
The global creative shop, formed 48 years ago, last month went independent in a deal with IPG giving ownership to management and a private equity group, Truelink Capital.
The agency is activating an AI-enabled model to better serve clients, "unburdened by the restrictions and overheads of traditional corporate structures".
New remuneration models based on outcomes, agile new team structures, and scaling up its flexible talent model ‘R/GA Associates’, are among the initial changes being implemented.
Luke Myers, co-founder & managing partner at Truelink Capital, said the growth of AI enabled experiences plays an increasingly important role in unlocking value in marketing services.
“R/GA is both designed and perfectly positioned to help seize that new opportunity for clients. Which is why we’re so excited to back R/GA’s global leadership team through our strategic investment.”
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