The In-House Agency Council (IHAC) has announced the winners of the 2025 IHAC Awards.
The Movember team won both Best Integrated Campaign and the IHAC Award for Good at the 2025 ceremony for their ‘Real Face of Men’s Health’ campaign.
Judges commended the campaign's strong storytelling, impact on men’s health awareness, and influence on the UK government’s health strategy.
Youi Insurance, one of Australia’s first in-house agencies, claimed the award for In-House Agency of the Year, recognised for its seamless integration of marketing strategy, creative, media, and data to deliver standout results.
Zak Rule from Asahi Beverages was named Rising Star for his innovative work in social and digital marketing at Asahi Beverages.
Abby Blackmore, head of IHAC, said the winner’s list demonstrated the level of talent across in-house agencies.
“The competition was fierce this year and this cohort of winners reflects the growing trend of in-house teams driving impactful and integrated campaigns that are pushing the boundaries of creativity and business results,” she said.
“With a record number of entries in 2025 and increasing recognition of in-house teams’ ability to deliver exceptional work, the IHAC Awards continue to highlight the important role these teams play in the marketing industry. Congratulations to all the winners.”
The winners:
- IHAC Award for Best Integrated Campaign: Movember – The Real Face of Men’s Health
- IHAC Award for Agility: MYOB – Drop the Xero
- IHAC Award for Best Innovation: Optus – Redefining SEM with AI & Data-Driven Efficiency
- IHAC Award for Good: Movember – The Real Face of Men’s Health
- IHAC Award for Best Creative Work: Asahi Beverages – 1 House GNBC Winter Migration
- IHAC Award for Rising Star: Zak Rule, Social Media Marketing Specialist, Asahi Beverages – 1 House
- In-House Agency of the Year: Youi Insurance
Chris Maxwell, executive chair at IHAC, praised the work coming out of in-house agencies.
“The quality of work continues to rise, and in-house teams are leading the way with more integrated campaigns across TVCs, video content, and creative development,” he said.
“We’re also seeing AI and data-driven strategies playing a greater role, helping teams deliver smarter and more targeted results. It’s exciting to see how these innovations will shape the future of in-house agencies as they evolve.”
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