Tess Eastcott.
Mindshare has appointed Tess Eastcott managing partner, leading the NAB account.
She’ll work closely with the agency team led by Mindshare Melbourne MD Christian Solomon and GroupM.
Based in Melbourne, Eastcott joins from PHD, where she has been leading the Asahi account since 2022.
Prior to that, she had held GM roles across Dentsu agencies iProspect and dentsu X.
Solomon said her leadership and client expertise are highly regarded in the industry.
"Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together," he said.
Eastcott said she is looking forward to working with one of Australia’s most recognisable brands in NAB, which continues to do impactful and exciting work in the financial services sector.
"It’s also a pleasure to join Maria, Chris, Mark and the Mindshare team whose commitment to driving Good Growth and delivering client transformation has seen them generate real momentum in the industry," she said.
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