Terri Owens
Influencer marketing platform Fabulate has appointed Terri Owens to the new role of client service and operations director.
Owens has spent almost a decade at GroupM, most recently for WPP’s new data and AI play Choreograph as general manager of business operations.
Fabulate CEO Toby Kennett said Owens has been at the forefront of influencer marketing technology.
“She recognised early on that the best way to scale influencer marketing effectively is by embracing technology based solutions. Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board," Kennett said.
Owens will report to both chief revenue officer Ben Gunn and chief product and strategy officer Nathan Powell.
Gunn said Owens would help Fabulate service the growing number of influencer briefs coming out of APAC.
“We could not be more excited to have Terri on board,” Gunn said.
“Terri’s speciality is scaling operations and we are seeing a growing demand for responses out of the APAC region. She has the expertise to help us do that while also continuing to grow the substantial foothold we have in the Australian influencer market.”
Terri Owens said influencer marketing has evolved significantly in just a few years, and Fabulate has been at the centre of making this space.
"I’ve seen it directly from the agency side. I’m so excited to be joining a team that truly understands the power of technology in this space and look forward to helping Fabulate continue to set new industry standards in client service and innovation," Owens said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.