TBWA\Sydney has confirmed the appointment of Matt Keon as the agency group’s chief creative officer.
Matt rounds out TBWA Sydney’s new leadership line up with Elektra O’Malley (managing director) and Michael Hogg (chief strategy officer).
Also joining the team is Josh Taylor Dadds as head of strategy from Special NZ.
Matt has led work for some of the world’s most awarded agencies including BMF Australia, Saatchi & Saatchi Singapore and Fallon London. His work has picked up a BAFTA, a Guinness World Record, two Paul Arden Awards and multiple Cannes Lions.
He co-founded 18 Feet & Rising, one of the UK’s fastest-growing independent agencies, later selling a stake to Creston Group PLC. Alongside advertising, he’s worked across Healthcare, Artificial Intelligence and Genomics, launching and advising on creativity to high growth companies in both the UK and US.
Keon said he is thrilled to be joining TBWA.
“It has pure creative muscle in its DNA and a world class leadership team driven by Paul. “I am especially excited to be reuniting with Michael Hogg from Fallon, who is a strategic sniper at the top of his game and Elektra O’Malley who has the most insightful and acute understanding of client’s business I have come across.
“We are aligned, we are in sync and completely focused on what we want to achieve for our clients. Watch this space”
Elektra O’Malley recently joined TBWA Sydney after 12 years in New York, most recently at Anomaly New York, whilst Michael Hogg joins from Emotive having also had long stints at Accenture/Monkeys (now Droga 5) and Fallon London.
“Our new leadership team in Sydney is now complete, and we are already underway on several very exciting projects,” said Paul Bradbury, President and CEO TBWA Australia and New Zealand,
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