Furniture design company King Living has appointed UM Australia its new global media agency, AdNews can reveal.
UM Australia will serve as a central point of contact for King Living from its Sydney office, overseeing media strategies that cater to both local and international audiences.
Leveraging its global network, UM will work closely with its counterparts across various regions to ensure cultural nuances and market-specific needs are incorporated into every campaign.
King Living CMO Anna Howarth said UM Australia brings a wealth of experience in crafting data-driven and customer-centric media strategies, making them an ideal partner for the future of the King Living brand’s ambitions.
"We are thrilled to partner with UM Australia as our global media agency," she said.
"Their strategic counsel, research and data smarts, together with their collaborative global network will allow us to deliver unified yet locally resonant campaigns.
"This appointment is a pivotal step in driving our brand’s growth and deepening our connection with customers worldwide."
UM Australia CEO Anathea Ruys is looking forward to helping King Living propel their business forward.
"Our commitment to innovative solutions and local market understanding will help King Living achieve their global objectives,” she said
"We are excited to bring their vision to life through impactful, results-driven media strategies that resonate with diverse global audiences."
King Living thanked Noisy Beast, the brand’s ANZ media agency partner for the past six years.
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