GfK's Survey 1 results show commercial radio with a record total audience of 12.5 million Australians.
The 25-54 age group expanded by 4.3% year-on-year (YOY), adding 258,000 listeners to reach 6.2 million. Younger audiences also demonstrated growth, with listeners aged 10-17 rising by 5.3%, adding 75,000 new listeners to reach 1.5 million.
In-car listening grew 6.5% year-on-year, adding 634,000 listeners to reach 10.3 million Australians weekly.
Sydney’s 2GB, with an 11.6 share, and Melbourne’s 3AW, with 16.8, up 3.2 points, dominated their markets in the year's first GfK Survey.
Survey 1 also revealed that more than 3.1 million Australians listen to commercial radio via streaming, with time spent listening via digital streaming remaining stable throughout the day. Key demographics showed similar trends to the same period last year:
- Time spent listening among 18-24s grew to 3 hours per week
- Listening among 40-54s reached 5 hours weekly
- Listeners 65+ saw an increase, streaming for 8 hours weekly
"Radio’s consistent and sustained growth underscores its enduring role in keeping 12.5 million Australians informed and connected demonstrating the importance of live and local radio," said Lizzie Young, CEO of Commercial Radio & Audio (CRA).
"Radio offers unique opportunities for advertisers and provides a direct path for brands to connect with audiences through trusted voices."
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