Media and agency executives gathered at Catalina in Sydney to celebrate the relaunch and rebranding of atn, formerly the Australian Traffic Network.
Guests were treated to a performance by the Rogue Traders and a fire breathing juggler.
atn CEO Vic Lorusso, said the brand change from Australian Traffic Network to atn is about drawing a line between the past and the future.
"Traffic will always be a core part of who we are - it's in our DNA," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.