oOh!media has announced Qantas Frequent Flyer, ANZ and Subway as principal sponsors of its expanded out-of-home (OOH) coverage of the Australian Open.
From January 12 to 26, oOh! will bring all the key match scores and highlights from the tournament to more Australians than ever before across oOh!’s Office, Airport, Street, Road, and Retail digital environments.
Qantas Frequent Flyer, ANZ and Subway will leverage deeper integration opportunities that are new for 2025, which includes fresh creative templates to combine marketing messages alongside Australian Open content, visuals and live tournament updates,
oOh! signed an exclusive multi-year OOH partnership with Tennis Australia in 2023 to serve up all the action from the Australian Open.
oOh!’s group director of sales, Chris Freel, said the Australian Open is one of the biggest events on the sporting calendar, and it’s exciting to see iconic brands like Qantas Frequent Flyer, ANZ and Subway partner with oOh! to amplify brand messaging.
"By combining creative with live tournament updates across our digital network, they’re creating meaningful connections with audiences on a massive scale," he said.
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