ANZ has launched Falcon Lens, an AI-powered experience that generates unique, personal falcons for Australians, to coincide with the Australian Open (AO).
The lens extends ANZ’s security campaign, which launched last April and showed ‘lookalike’ falcons that help spot the difference between ANZ customers and fraud.
The innovation, created by Special and developed by T&DA, educates consumers about ANZ’s personalised fraud protection while generating an image of a personalised falcon.
ANZ general manager marketing, Australia, Sian Chadwick said the team are excited to bring ANZ Falcon to life in such an innovative and interactive way.
“Launching ANZ Falcon Lens during Australia’s largest sporting event offered the perfect opportunity to expose this campaign to a broad audience,” Chadwick said.
“By combining technology with creativity, Australians can create their own unique falcon in real-time, while reinforcing ANZ’s leading security credentials in a relevant and tangible way.”
ANZ Falcon Lens is part of the broader ANZ Security campaign aligned with ANZ’s sponsorship of the AO.
Leveraging the widespread exposure from this major event, ANZ has partnered with Channel Nine to enhance on-air and online visibility of the ANZ security campaign and includes contextual messaging to resonate with tennis fans.
Special ECD Ryan Fitzgerald said the lens brings the consumer into the campaign.
“AI was the perfect tool to put the Falcon in your hands, or on your shoulder,” he said.
ANZ Falcon Lens works by integrating AI visual recognition and image generation capabilities, allowing people to create truly personalised falcons.
T&DA executive producer Tyrone Estephan explained that users simply take a selfie and get to see what their own personal falcon looks like.
“By analysing user-submitted photos with GPT-4o and crafting fine-tuned prompts, we generate personalised, hyper-realistic falcons using DALL·E 3,” Estephan said.
ANZ Falcon Lens will be showcased during the AO with a real-time OOH innovation developed by oOh! and POLY. By scanning a QR code on selected oOh!media digital panels around the tennis, users can create a personalised falcon and choose to share it to the OOH screen.
The campaign is also supported by placements on Meta, TikTok and UberLive.
Users can also enter their personal falcon into a draw to win AO Finals tickets, with the competition running until 11.59pm on Sunday, January 19.
You can try ANZ Falcon Lens on all mobile devices at falconlens.com.au.
Credits:
Client: ANZ
Creative Agency: Special
Technology & Development Agency: T&DA
Content Marketing Agency: Keep Left
Media Agency: PHD Australia
OOH Partners - oOh! & POLY
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