Casefile signs exclusive ad sales, hosting and distribution deal with Acast

By AdNews | 19 November 2024
 

Independent podcast company Acast today announced it is the new exclusive ad sales, hosting and distribution partner for th Casefile True Crime podcast.

The true crime podcast, and Australia’s most successful podcasting export, adds 80 million annual listens to Acast. 

Casefile laucnhed in 2016 and has since had more than 800 million downloads and an inclusion on Spotify’s Podcast of the Decade playlist.

The show is hosted by an anonymous narrator - known to fans as Casey - who delivers each episode in a unique narrative style, providing in-depth analyses of criminal cases sourced from Australia and around the world.

"Casefile is absolutely iconic. One of the biggest Australian podcasts and a globally recognisable brand in its own right,"  said Guy Scott-Wilson, Acast Australia and New Zealand’s Creator Network Director.

"For an independent podcast from Australia to achieve what it has over the last nine years is something we should all celebrate.

"We're excited to be partnering with the team on their next chapter, helping them to continue growing their huge global audience and giving brand partners a chance to connect with their listeners across the world.”  

The unnamed host of Casefile said the team have had a great time working with Audioboom for the past few years and are grateful for the support.

"Since starting as a side project in a spare room, Casefile has grown massively to reach new global audiences and we’re looking forward to joining the Acast Content Network to expand even further, both in Australia and internationally.

"Our main focus remains the Casefile community and we’re keen to continue spending the majority of our time researching cases and recording episodes, while Acast take on managing ads and sponsorships for the show.”

Casefile expanded into its own multiverse with the addition of Casefile Presents in 2019, a platform to grow audiences for existing podcasts alongside launching new projects and voices.

Casefiles move to Acast marks an expansion of their work together as the two companies brought the overnight sensation The Bakersfield Three podcast to market last year. The Casefile Presents podcast reached number one on Apple’s Top Podcast Chart in the US and has garnered more than 12 million downloads worldwide.

New episodes of Casefile are released weekly across all major podcasting platforms, YouTube and on the Casefile website. 

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