IAB Australia has strengthened its resolve to ensure responsible frameworks are in place to meet marketer, consumer and government expectations through 2025, while also exploring new market needs and dynamics.
The IAB Australia Annual Report, released today at the inaugural IAB Australia Leadership Summit, also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups.
According to the report, key priorities into 2025 will include a focus on harmonising carbon emissions tracking for media buying and planning, evolving the digital ratings currency Ipsos isis, working with industry and government in preparation for the next tranche of privacy reforms and providing education and guidance on AI developments impacting the digital advertising industry.
Further work is also slated on updating the Australian Digital Advertising Practices, as well as developing best practice and standards for the emerging retail media industry and improving the effectiveness and efficiency of digital advertising operations with a particular focus on advanced TV solutions to improve the CTV experience.
IAB Australia now has 190 members, including 20 new members joining in the 2024 financial year and 12 to date in the current year.
More than 350 people, representing a wide range of digital advertising industry companies, have participated in IAB councils and working groups
Ninety people took part in the IAB mentoring program, with the program now having supported 450 participants in total - with more than 1800 e-learning modules in 2024.
There have been eight submissions to government inquiries, along with many consultations
IAB Australia chair and commercial director – media at carsales, Vanya Mariani, said as digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.
"I am immensely proud of our board and what we have achieved over the past year," she said.
"While we may be fierce commercial competitors in our day jobs, we continue to unite within the IAB to support Australia’s $15.6 billion digital advertising market.”
IAB Australia CEO Gai Le Roy said she extends a thanks to all members for their investment in the IAB.
"It allows us to provide a wide range of services to member companies, as well as funding the important work we conduct on behalf of the entire industry," she said.
"As we head into 2025, our Board, Councils and the full IAB Australia team will continue to both lead and support the industry.”
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