Commbank confirms media account in play 23 hours ago
Commbank has confirmed its media account is in play in what will be a major blow to Ikon.
Get happy with fizz!
As if on a dare, Coca-Cola is reaching out to get the fizzy drink lovers to spread smiles.
I can't get no satisfaction
If you can't beat 'em, join 'em! At least that's the idea behind SPC’s latest commercial.
Take the pledge
Is this really still happening? The Salvation Army points out the shocking stuff we turn a blind eye to.
Baking never sounded so good
Can you take inspiration from Tip Top's 'Good on ya mum' jingle to create a song?
Having balls in the creative department when you don't have any
Women have a uterus, and most of them want to put it to use sooner or later. Whybin/TBWA's Cannes-winning copywriter Tara Ford on women, babies and inner cojones within advertising agencies.
A Heads Up to the Ad Industry
Michael Godwin of JWT Melbourne says our industry claim to be a ‘people business’, yet when it comes to really looking after the well being of those people, we’re woefully inadequate.
Real insight is born from real hatred
Criticism and outrage on Twitter can actually be good news for a brand, as Play's Tom Sanders explains.
IKEA, H&M and Virgin: Where does collaborative consumption leave your brand?
Havas has done a big study. It suggests, among other things, the end of the $5 Target T-shirt. Shoppers they are a changing, but are brands changing with them, asks Phil Johnston.
Programmatic video firm SpotXchange acquired by Fremantle owner RTL 2 hours ago
RTL Group, the entertainment giant that owns Fremantle Media is to buy the bulk of programmatic video company SpotXchange as it bids to better monetise its digital video content.
VCCP and ZO get wired with Appliances Online 1 hour ago
Creative agency VCCP and media agency ZenithOptimedia have been handpicked by digital store AppliancesOnline.com.au to drive its brand awareness, picking up the business without a pitch.
TripAdvisor launches make your own ad contest 1 hour ago
The month of August is already turning into the month of the user-generated ad contest, first with Supercheap Auto currently running its own ad competition and now TripAdvisor pushing the launch of its own TV ad contest.
The Block beats The Bachelor in reality face-off 2 hours ago
The Block Glasshouse led the way for the reality TV shows last night, while The Bachelor Australia dipped on its Wednesday night launch.
Virgin Australia thinks it’s Hugh Jackman, or Leonardo di Caprio yesterday
Every brand needs a personality, and Virgin Australia aspires to be like Jackman – he’s got integrity, he’s suave and charismatic. The airline’s top marketer Michael Scott outlines its approach to culture.
Razorfish launches Women in Technology program yesterday
Digital agency Razorfish has launched Women in Technology, a program designed to address the gender imbalance in the tech and digital industry.
MediaMath opens in Australia in deal with Kinected yesterday
US-based Demand Side Platform pioneer MediaMath is setting up shop in Australia after striking a deal with Australian digital media specialist Kinected.
BuzzFeed gets serious with hard news app 23 hours ago
Mainstream news media has almost universally adopted the right hand rail and listicle approach pioneered by BuzzFeed. But now the list-king is heading in the opposite direction with a hard-news only app with native likely the way to make it pay.
Retailers missing up to half of sales by not linking online and offline yesterday
Retailers are missing up to half of potential sales leads because they can't see where their customers are coming from. Two firms have done a deal to address that. Liam Walsh reckons it's critical for retailers that want to avoid spray and pray.
More than 30 agencies vie for Barangaroo panel yesterday
More than two dozen agencies are awaiting the decision by Barangaroo as to who will be charged with selling the project and a decision could be made as early as tomorrow AdNews understands.
Emotional stuff: The B2B marketing risk yesterday
Brands matter in B2B marketing just as much as they do in consumer marketing – and there's a lot more at stake.
Unlucky in love: The Bachelor launch misses top 10 yesterday
The launch of The Bachelor Australia bombed for Ten last night, failing to make the top 10 free-to-air shows in a tough timeslot up against The X Factor and The Block Glasshouse.
Native content faces the programmatic challenge yesterday
Programmatic could destroy the value of native content to quality publishers if media desperate to monetise avoid disclosure in favour of clicks, Forbe's insights officer fears.
Don't be boring: LinkedIn marketing boss on big rocks, hacks and how to succeed in content marketing yesterday
If brands want to make content marketing work on LinkedIn they have to act like journalists, according to ANZ marketing solutions director Matt Tindale. And they have to make content interesting, he said, “even on LinkedIn”.
AMP: Marketers face tech obsolescence, need KPIs for failure yesterday
Brands face obsolescence if their marketers cannot drive the change demanded by the disposable, technology-led society in which we now live, reckons AMP director Michael Weeding.
Forbes: The future of the world economy is in marketers’ hands yesterday
It’s unacceptable that 50 years after Wanamaker said half of all marketing spend is wasted, it's still true, and it’s more than 50%, according to Forbes chief of insights and former CMO Bruce Rogers.
Australia's 2014 advertising growth predictions downgraded 2 days ago
Total advertising spending in Australia will be much weaker in 2014 than predicted. Marketing intelligence firm Warc has revised down its estimate and globally all categories bar digital will see weaker growth or stronger declines.
In other news...
- Bob Garfield: Journalists, publishers, agencies and broadcasters are all fucked 2 days ago
- TV bingeing on the rise, but consumers increasingly drinking from the internet stream yesterday
- Bauer launches food studios to bolster content creation offering yesterday
- Netflix: success is the golden gut not big data 2 days ago
- ADMA brings in the analysts in new alignment 2 days ago
- Hungry Jacks asks R U OK? 2 days ago
- The X Factor tunes up for more viewers 2 days ago