Commbank confirms media account in play

Commbank confirms media account in play 23 hours ago

Commbank has confirmed its media account is in play in what will be a major blow to Ikon.

Campaigns

Get happy with fizz!

Get happy with fizz!

As if on a dare, Coca-Cola is reaching out to get the fizzy drink lovers to spread smiles.

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I can't get no satisfaction

I can't get no satisfaction

If you can't beat 'em, join 'em! At least that's the idea behind SPC’s latest commercial.

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Take the pledge

Take the pledge

Is this really still happening? The Salvation Army points out the shocking stuff we turn a blind eye to.

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Baking never sounded so good

Baking never sounded so good

Can you take inspiration from Tip Top's 'Good on ya mum' jingle to create a song?

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Programmatic video firm SpotXchange acquired by Fremantle owner RTL 2 hours ago

Programmatic video firm SpotXchange acquired by Fremantle owner RTL

RTL Group, the entertainment giant that owns Fremantle Media is to buy the bulk of programmatic video company SpotXchange as it bids to better monetise its digital video content.

VCCP and ZO get wired with Appliances Online 1 hour ago

VCCP and ZO get wired with Appliances Online

Creative agency VCCP and media agency ZenithOptimedia have been handpicked by digital store AppliancesOnline.com.au to drive its brand awareness, picking up the business without a pitch.

TripAdvisor launches make your own ad contest 1 hour ago

TripAdvisor launches make your own ad contest

The month of August is already turning into the month of the user-generated ad contest, first with Supercheap Auto currently running its own ad competition and now TripAdvisor pushing the launch of its own TV ad contest.

The Block beats The Bachelor in reality face-off 2 hours ago

The Block beats The Bachelor in reality face-off

The Block Glasshouse led the way for the reality TV shows last night, while The Bachelor Australia dipped on its Wednesday night launch.

Virgin Australia thinks it’s Hugh Jackman, or Leonardo di Caprio yesterday

Virgin Australia thinks it’s Hugh Jackman, or Leonardo di Caprio

Every brand needs a personality, and Virgin Australia aspires to be like Jackman – he’s got integrity, he’s suave and charismatic. The airline’s top marketer Michael Scott outlines its approach to culture.

Razorfish launches Women in Technology program yesterday

Razorfish launches Women in Technology program

Digital agency Razorfish has launched Women in Technology, a program designed to address the gender imbalance in the tech and digital industry.

MediaMath opens in Australia in deal with Kinected yesterday

MediaMath opens in Australia in deal with Kinected

US-based Demand Side Platform pioneer MediaMath is setting up shop in Australia after striking a deal with Australian digital media specialist Kinected.

BuzzFeed gets serious with hard news app 23 hours ago

BuzzFeed gets serious with hard news app

Mainstream news media has almost universally adopted the right hand rail and listicle approach pioneered by BuzzFeed. But now the list-king is heading in the opposite direction with a hard-news only app with native likely the way to make it pay.

Retailers missing up to half of sales by not linking online and offline yesterday

Retailers missing up to half of sales by not linking online and offline

Retailers are missing up to half of potential sales leads because they can't see where their customers are coming from. Two firms have done a deal to address that. Liam Walsh reckons it's critical for retailers that want to avoid spray and pray.

More than 30 agencies vie for Barangaroo panel yesterday

More than 30 agencies vie for Barangaroo panel

More than two dozen agencies are awaiting the decision by Barangaroo as to who will be charged with selling the project and a decision could be made as early as tomorrow AdNews understands.

Emotional stuff: The B2B marketing risk yesterday

Emotional stuff: The B2B marketing risk

Brands matter in B2B marketing just as much as they do in consumer marketing – and there's a lot more at stake.

Unlucky in love: The Bachelor launch misses top 10 yesterday

Unlucky in love: The Bachelor launch misses top 10

The launch of The Bachelor Australia bombed for Ten last night, failing to make the top 10 free-to-air shows in a tough timeslot up against The X Factor and The Block Glasshouse.

Native content faces the programmatic challenge yesterday

Native content faces the programmatic challenge

Programmatic could destroy the value of native content to quality publishers if media desperate to monetise avoid disclosure in favour of clicks, Forbe's insights officer fears.

Don't be boring: LinkedIn marketing boss on big rocks, hacks and how to succeed in content marketing yesterday

Don't be boring: LinkedIn marketing boss on big rocks, hacks and how to succeed in content marketing

If brands want to make content marketing work on LinkedIn they have to act like journalists, according to ANZ marketing solutions director Matt Tindale. And they have to make content interesting, he said, “even on LinkedIn”.

AMP: Marketers face tech obsolescence, need KPIs for failure yesterday

AMP: Marketers face tech obsolescence, need KPIs for failure

Brands face obsolescence if their marketers cannot drive the change demanded by the disposable, technology-led society in which we now live, reckons AMP director Michael Weeding.

Forbes: The future of the world economy is in marketers’ hands yesterday

Forbes: The future of the world economy is in marketers’ hands

It’s unacceptable that 50 years after Wanamaker said half of all marketing spend is wasted, it's still true, and it’s more than 50%, according to Forbes chief of insights and former CMO Bruce Rogers.

Australia's 2014 advertising growth predictions downgraded 2 days ago

Australia's 2014 advertising growth predictions downgraded

Total advertising spending in Australia will be much weaker in 2014 than predicted. Marketing intelligence firm Warc has revised down its estimate and globally all categories bar digital will see weaker growth or stronger declines.

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