Southern Comfort's "Young Gun" has major skills, he can make 12 drinks at once, whilst spraying the entire bar with lemonade.
Southern Comfort’s latest ad doesn’t feature accurate drink pouring, great dance moves or good hair. What it does feature is a dexterous bartender, slightly reminiscent of Napoleon Dynamite. He's pretty handy mixing drinks and he can use two guns at once. Soda guns.
Set in a saloon this “Young Gun” is meant to represent being comfortable with yourself and is the star of Southern Comfort’s third ad in its “Whatever’s Comfortable” campaign from Wieden + Kennedy, New York.
The ‘Young Gun’ advertising campaign will feature at Val Morgan cinemas from 9 October and will be supported with a digital campaign led by social media agency, Society.
Credits
Advertising Agency
Wieden + Kennedy, New York
Social Media Agency
Society
Public Relations
Klick Communications
