It's not everyday you get to watch a 10 minute tale that features the iconic Australian outback, jewellery and an old fashioned spooky tale.
Off the back off its award-winning campaign with acclaimed author Anna Funder and actress Teresa Palmer, 'Everything Precious', Special Group and Paspaley Pearls have done it again, releasing short film 'Behind the Lens'.
‘Behind the Lens’ is a 10 minute fictitious short film, directed by Australian Cannes Festival–winning film director Ariel Kleiman and starring British actress Clara Paget.
Its plot is centred on the mysterious events that happen behind the scenes on a Paspaley fashion shoot in the Kimberley, the region in Australia where Paspaley has been cultivating pearls for more than 80 years. And the story gets pretty weird…
“Last year’s collaboration succeeded in its objective of attracting new, younger customers to pearls and Paspaley. It was also loved by our loyalists. We’re really excited with this progression to the world of film, and are confident our customers, old and new, will really respond”, said Iris Kleimann, head of marketing – Paspaley Pearls.
Special Group’s Tony Bradbourne added: ““Last years content based campaign was so successful at connecting with a younger, smart audience that we were challenged with going further this year. Ari has done a brilliant job.”
As well as being viewable online at paspaley.com, the film is the centrepiece of a multimedia
campaign spanning magazines, outdoor, digital and point of purchase.
Watch the short film for yourself below and tell us what you think.
Credits:
Rabbit Films
Ariel Kleiman – Director
Alexandra Hay – Executive Producer
Sarah Cyngler - Co–writer / Art Director
Dan Wood – 1st Assistant Director
Hugh Miller – DOP
Luke Thomas – Ist Camera Assist
Martin Fargher – Grip, Gaffer
Colin Chapman – Grip Attach
Robert Mackay – Sound Recordist
Karla Clarke – Stylist
Linda Jeffreys – Hair Stylist
Sophie Roberts – Make Up Stylist
Stink
Andrew Levene – Head of Production
Blake Powell – Executive Producer / Partner
Maxwell Reiss – Original Score
Special Group
Tony Bradbourne – Creative Partner
Rob Jack – Creative Partner
Kimberley Ragan – Creative Director
Maria Devereux – Creative Director
Claire Beatson – Strategic Director
Annabel Rees – Senior Account Director
Stu Mallarkey – Account Director
Lily Waters – Account Director
Mahsa Willis – Executive Producer
Sascha Mortimer – Executive Producer
Cade Heyde – Managing Partner
Michael Redwood – Managing Partner
