Move over Mustafa because Axel, Old Spice’s new whale-riding, rocket-driving, deodorant-wearing spokesman has arrived.
Old Spice has done it again with its latest campaign from Wieden + Kennedy based in Portland, Oregon in the US, for its Hardest Working Collection including 'dirt destroying' body wash, clearly laced with testosterone.
The first clip features Axel playing tennis, surfing on a whale, surrounded by paparazzi in the middle of the ocean - because where else would you play tennis?
The next clip sees Axel, who by now we realise isn't the smartest spice on the rack, racing a rocket car which happens to explode and set him on fire. Legendary.
He's brave, he's charming, and he's a little bit stupid. What else could you want in an Old Spice campaign?
Whale played, Old Spice. Whale played.
