Coach has taken a less warm-hearted approach to building Christmas buzz, releasing an ad depicting a disgruntled fashionista beating up Santa over his failure to gift her one of the brand's handbags.
Coach has taken a less warm-hearted approach to building Christmas buzz than other brands, releasing an ad depicting a disgruntled fashionista beating up Santa over his failure to gift her one of the brand's handbags.
In its #GiveCoachOrElse campaign, created by Droga5 NY, Santa is seen relaxing in front of the fire on December 26 when a knock at the door alerts him to a female visitor.
As he opens the door, a stern and well-heeled woman walks into his grotto, knocks him to the floor, and helps herself to a Coach handbag sitting in his closet.
What do you think? Much needed antidote to a series of slushy Christmas campaigns or is Santa abuse a step too far? Leave your thoughts below …
