Jazz packing

28 July 2010
 

Advertiser: Honda
Creative Agency: DTDigital Melbourne

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Creative director: Adam Morris
Art director: Jason Deacon
Copywriter: Emma Park

Honda has unveiled an online integrated campaign for their Jazz model with a dedicated website and four videos.

The campaign uses four videos to comically demonstrate how much you can fit into a Jazz by testing out the tagline "Fits anything you can imagine".

The digital campaign also invites consumers to share what they would like to see fit into a Jazz to enter a competition to win a car.

Click here to see the "Rap" video.
Click here to see the "Massive" video.
Click here to see the "Ninja" video.

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