Swedish cider brand Rekorderlig has launched a campaign with the tagline "Beautifully Swedish".
Created by London-based agencies Apartment A and Chilli Marketing UK, the campaign entices consumers to embrace the Swedish way of life using vibrant colour and tone. Swedish fashion blogger Caroline Blomst is the brand's ambassador for the campaign.
The campaign will run across consumer and trade promotions including outdoor and print advertising, sponsorships, experiential and PR activity.
